THIS RACE IS FEMALE.
#THISRACEISFEMALE
"ADVENTURES ARE NOT ONY RESERVED FOR MEN!"
Sanni Beucke
ABOUT MY CAMPAIGN
With „This Race is Female“, I ’ve created a campaign with the overall aim to empower women to overcome obstacles and master any challenges they might be facing.
I am always trying to be that woman!
A sport, where women don’t necessarily have a disadvantage.
I strive to empower and inspire on this exciting journey and instill a message of strength, resilience and confidence.
EMPOWERING WOMEN EVERYWHERE
It's particularly important to Sanni to increase visibility for women in traditionally male-dominated environments such as sailing. Since she set out into this male-dominated territory of offshore sailing two years ago, she would like other women to benefit from her experiences and to inspire their own journeys of growth. This does not mean that she is deliberately excluding men from her project.
Sanni is a very focused, results-driven individual and she is convinced that diverse crews are best equipped to combine their different perspectives to build a comprehensively strong team. However, in order to truly create equal opportunities, it requires someone like Sanni to support women until they are truly an integral part of society.
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WOMEN NEED MORE VISIBILITY
In sailing, in competitive sports - in all areas. To draw attention to this, Sanni is launching her new career in offshore sailing with the campaign #thisraceisfemale. Sanni wants to show that anything is possible. You just have to do it. Boundaries are there to be pushed - whether it's in your own head or in society.
WOMEN NEED ROLEMODELS
Role models inspire, motivate, and show new possibilities for one's own development. This is especially important for women because they can then see this kind of performance as achievable. This particularly applies in areas that are clearly dominated by men - such as offshore sailing. For Sanni, circumnavigator Ellen MacArthur was such a role model. Now she wants to be one herself for other women and girls. Sanni wants to help break out of old ways of thinking and empower women to set big goals for themselves.
EQUAL CHANCES AND RECOGNITION OF WOMEN
Female sailors don't want to be treated differently because of their gender. They do the same job on the same boats. And they do it really well. Especially offshore, they can show what they've got. Because the long distances are all about willpower, willingness to take risks, the spirit of adventure and a strong mindset.